Founder of Communitana, with more than 25 years of experience on the technology and advertisement industry, this is his fourth endeavor as an entrepreneur.
He’s a pioneer of programmatic advertisement in the region, launching Mediadesk, the first DSP fully developed from scratch in Latin America by late 2012, collaborating with the open source project RTBKit. He also founded Jumba Media Group, the first Latin American brand safe ad network in 2007, which was latter merged with US Media Consulting.
Before becoming an entrepreneur he lead the operations of e-volution business technologies in the United States, a web development and digital marketing agency based in Argentina, where he secured outsourcing contracts of Spanish language websites of companies like Microsoft, Hewlett Packard, Sony Electronics, Universal Music, A&E Television, History Channel and HBO among other leading brands. He moved to the US in the year 2000 as VP of Business Development for HSM Group, a Executive Education company that launched the first online education website for top management in Latin America, including programs from thought leaders like Tom Peters, Peter Drucker, Michael Porter, Alvin Toffler and contents from Gestión Magazine and Harvard Business Review.
He started his career at Microsoft at the age of 18 and participated in the launch of flagship products such as Windows 3.11, Office 4.3, Windows 95, Office 95, Windows NT, Windows 2000 and multimedia products as part of the Seminar Marketing Group.
He’s part of the Board of Entrepreneurs Organization in Argentina, Asociacion Civil Fuego Austral and collaborates with Junior Achievement Argentina on the Alumni Council.