Communitana

About Us

Our Mission

To empower marketers, agencies and publishers to leverage on data, adtech platforms and people to drive business growth and profitability.

In a context of extreme complexity, we help organizations to simplify their programmatic marketing ecosystem while improving efficiencies and increasing profitability.

 

We will streamline your ad operation processes and optimize digital marketing investment, with a dedicated team seamlessly integrated with your corporate culture, ensuring complete transparency and free of conflicts of interest.

Our Promise

We turn the complexity of the current adtech ecosystem into practicable and measurable processes driving profitability. .

We will assist you in the process of building your ideal adtech stack keeping always in mind a strong focus on your bottom line. We will build an in-depth understanding of your business needs, corporate culture and current infrastructur e before coming to any conclusion or recommendations.

 

We understand the complexity of the current adtech ecosystem as our team has been involved with multiple platforms, not only using them but also participating in the development of core transactional technologies, since the inception of technology in the advertising industry.

Our Values

Transparency

We will guide you into understanding your current adtech stack, reducing intermediaries in order to drive transparency and maximize efficiency and profitability.

We will help you understand the role that each component plays in your existing adtech stack and identify the value they create, working together to create efficiencies by helping you get the most out of each component or eliminating otherwise redundant components to help you drive costs down.

 

We will always encourage you to establish a direct relationship with vendors, we do not profit from intermediation. Our revenues are exclusively related to the value we provide our clients in order to ensure our recommendations free of any type of conflicts of interest.

Flexibility

We will adapt our processes and platforms, with a dedicated team seamlessly aligned with your corporate culture and objectives.


We understand that each organization is unique, with its own culture, values and infrastructure. We will adapt to your environment and integrate at multiple layers depending on the level of advancement of your own marketing organization in the programmatic media practice.

 

We will align our team to match as close as possible your human resources structure, to allow for a more natural and familiar workflow from the day one, evolving together as needed as the business context changes.

Resiliency

We will guide you into understanding your current adtech stack, reducing intermediaries in order to drive transparency and maximize efficiency and profitability.

We are not afraid of change, we embrace it. We believe in continuously improving and learning from our experiences across all the verticals and clients we work with. We commit to share our learnings with your organization proactively and periodically, along with recommendations of improvement opportunities and clear action plans.

Our Team

Ana Carolina Borré Mejía

Ana Carolina Borré with more than 15 years of experience as radio host and voice over production, she brings a creative perspective to our team. She holds a BA degree on Journalism, Radio & TV Production, having worked for brands such as MTV, Pepsi, Huggies, Cannon and hosting radio and TV shows...

Ignacio Roizman Communitana Founder

Ignacio Roizman

Founder of Communitana, with more than 25 years of experience on the technology and advertisement industry, this is his fourth endeavor as an entrepreneur.   He’s a pioneer of programmatic advertisement in the region, launching Mediadesk, the first DSP fully developed from scratch in Latin America by late 2012, collaborating with...

Vivian Prada

Vivian Prada Castrillon

As an AdOps Specialist, Vivian is a Facebook Certified Media Buying Professional, as well as certified on the following Google Marketing Platform technologies: SearchAds 360, Display & Video 360, Campaign Manager and Ad Manager. She’s also certified on Google Ads, Google Ads Display and Google Ads Video.

Let’s get in touch!